Search engine optimization (SEO) is a vital part of website design and marketing. A properly optimized website will allow web crawlers to properly index your website for search engines (such as Google, Yahoo!, Ask, and Bing) so that your site appears prominently in the search engine results pages, or SERP’S). Four of the primary areas of consideration for SEO are:
Search engines can track how many visitors your site has, how long they stay on your site before clicking elsewhere, and how often they return google scrape. All of these play a role in how well your website performs in search results
Considering this, it is essential that your site be optimized not only for search engine web crawlers but also for human visitors. If your visitors find that your site is easy to navigate, contains useful content, and can provide value on an ongoing basis, that will be reflected positively in the SERPs.
This also means that you must keep your site active. If a search engine discovers that your website is neglected for long periods of time and grows stale-especially in comparison to other sites offering similar content-visitors will stop returning and your site will sink in the SERPs. Regularly updating your site with new content, on the other hand, can enable your site to ascend the rankings.
2. The quality of the content contained on your website.
More and more, search engines are attempting to direct searchers to websites that contain quality content. Providing good content optimized with the keywords and phrases that searchers might use can boost your site’s performance in the SERPs and draw more visitors. If your site is filled with advertising or riddled with spelling or grammatical errors, however, it will negatively impact your site’s performance.
The uniqueness of your content is also an important factor. This is true now more than ever, and continues to grow in importance with every update to search engine search results ranking algorithms. If your site is found to contain duplicate, near-duplicate, or spun content when compared to other websites, it will lessen your site’s value, at least in the judgment of the dominant search engines. Whether you create your own original content or hire others to do it for you, it is an SEO necessity that your site be unique.
Additionally, considering the problem of content scrapers (which will steal your content to use it on another site), it is recommended that you regularly post new content. You should also take precautions to limit those who might steal your content. For example, you can limit the amount of content contained in your RSS feed. You can also file a DMCA complaint whenever you discover a content thief.
The Internet is one of the greatest inventions of all times. Through websites and email we are able to operate a business, network, advertise and keep in touch with our customers. If you do not have funds for a large marketing campaign, you may want to try internet marketing. It is less costly than TV, radio or printed ads, but many products do sell through Internet marketing.
Internet Marketing differs from print advertising and person-to-person marketing, but there are quite a few strategies to reach customers and get them to buy online. Here are a few of the more popular and effective online marketing techniques:
1. The more traffic your Website receives, the more sales you are likely to close. One way to increase traffic to your site is through SEO (search engine optimization). This means your Website is clear of any obstacles that would deflect traffic and has plenty of keywords and metatags to attract search engines. I suggest you hire someone who knows how to write in code language and create style sheets rather than set up your own website through one of the templates offered by email providers.
2. Another way to bring more traffic to your site is by using pay per click programs where you create ads and link them to keywords. Both Yahoo and Google have these programs available. You only pay when someone clicks on your ad. The rate may be from two cents to hundreds of dollars per click. The more you pay per click the higher your ad appears in the search engines.
3. Google AdSense is a program that allows you to generate revenue by placing other people’s text or image ads on your website and in turn have your ad appear on the pages of sites related to your product or service. You can filter out your competitor’s ad so it does not appear on your Website. AdSense puts your ad all over the Web and creates links back to your site which increases your ranking in the search engines. These are not pop up ads that open a box or new screen while you are trying to read the text of a Website. Web page, the hyped up ad remains and may be hard to close. Pop up ads are annoying and along with spamming, they are the worst marketing schemes available.