Google Vs Facebook

Google is at the center of the Internet. As we embraced its motto, “Don’t be evil,” we accepted the embrace of its ubiquity. And for most of us, Google has had a hand in some of the big decisions we’ve made in the last several years: which car we bought, what neighborhood we decided to move to, would Jessica Simpson wear this. Ads by Google turn up on the sites we visit most often, and they’re acceptably prescient, touting products and services related to the things we’ve searched for on the Web.

When Yahoo and Microsoft announced their Internet search partnership in July 2009, Google had an estimated 65% market share of all search advertising on the Web. Advertisers were delighted by the Yahoo-Microsoft announcement because with two smaller players acting together as a bigger Buy Google Reviews… small player, the possibility presented itself of driving down the cost of online advertising.

Facebook has over 300 million users, all of whom contribute various types of personal information to over 50,000 servers in what could be considered a virtual Internet separate from the one we browse without signing in. This information, or user-generated content (UGC), is username and password protected, and Facebook users share it at a rate of over 140 million pieces each day. And search engines like Google can’t touch it.

This information is highly personal: names, birthdays, interests and activities, pictures, videos, reading lists, who we poked (a Facebook term). And it’s accompanied by an inherently intricate map of Facebook relationships that in six degrees or less ties everyone to Kevin Bacon. As far as marketers are concerned, this highly personal information is the most valuable information on the Internet.

Google, on the other hand, has controlled Internet search and advertising by providing us information that is relatively impersonal. Google’s search engine results pages (SERPs) are presumably objective, providing links to websites that best relate to search terms we type into the Google search field. Google ads, the ones tucked in the sidebars and footers of sites across the Web, are served to us based on the content contained on each of those sites, as well as on our geographical location, and even our browsing history. Google ads relate to where we are and where we go online.

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